Innovation can reinvent the printer: Artefact shows the way
Innovation is the most important step when it comes to taking technology to reach new realms. If innovation would not have been there you would have probably stuck with a black and white TV instead of watching a live match from your pocket sized phone. If the technology cannot take its innovation further, it stagnates in its original form and can even become obsolete.
Similarly computer printer can be viewed as an advanced 20th century form of electronic innovation of the original printing press developed by William Caxton, during the 15th century. Even after adding various features to wireless network connectivity no major breakthroughs in innovation of printers have taken place. A computer printer still remains as a peripheral device which needs to be attached to a host computer.
This lack of innovation caught the attention of a Seattle-based design firm called Artefact. This renowned company has also helped to develop the CR200 controller for the Sonos music system. Artefact looks forward to take this opportunity to take printers to a new level "That's always a good reason to look at a category and reimagine what it could be," said Jonas Buck, a designer at Artefact, as he comes with an innovative concept to reinvent the printer.
Artefact shows off its idea in a video of a printer like never seen before. Dubbed as SWYP - See What You Print, the square shaped black device features a touch screen interface that can be connected seamlessly to cameras, computers, phones, and tablet computers. Once connected, the screen shows various photos and documents that a user can select for printing. A user can also edit and crop selected images and then simply swipe with a finger to print it.
The firm has no intention to manufacture but wants to show its design so that printer industry can approach with some new innovative ideas. "Our primary goal with SWYP was not to take a concept to market, although we're finding out that daring to rethink even the most mundane products opens up business doors that could lead to commercializing ideas.” , says Rob Girling, co-founder and principal of Artefact. Thus such innovative ideas will hopefully take printers to a new level and redefine the way we use them.