Digilogix offers free Xerox® desktop printers to small businesses
Digilogix, one of biggest resellers of Xerox printers in South Africa, gave small business owners a pleasant surprise by launching a marketing campaign in which it gave away 100 free Xerox desktop printers. The campaign was launched on July 4.
Objective of Xerox marketing campaign
The marketing campaign was launched by Digilogix, who supplies Xerox copiers and printers to SMBs and large businesses, with an objective to make businesses in the Rosebank area aware of the solutions offered by Xerox.
“Our team was enthusiastic and we got a great response from the 100 business owners who received the desktop printers, even though some were a little disbelieving at first,” says Digilogix's Cheryl Andrew. “We have already had calls from some business owners who are so impressed with the performance of the printers that they want to buy additional devices from us.”
“Xerox has a strong focus on how its products can both simplify business processes and enable small businesses to run more cost-effectively,” she adds. Each desktop printer that was gifted to the small business owners carried a Digilogix sticker containing the company's contact details so that the users can contact the company when the time comes to replace the toner, keeping Digilogix top of mind as a supplier of Xerox products.
If you wish to know more about the solutions offered by Xerox Corporation for small businesses, click here.