The NPD group is a well renowned market research firm, which is chosen by the trusted brands worldwide for conducting their periodical consumer-based researches.
Lately, The NPD group has conducted research in the field of printers and has come up with many surprising results. The latest study proved that the sales of laser printers in Canada have out marred those of inkjet printers. On one hand where the sales of Laser printers were shooting up by almost 27%, the sales of inkjet fell by 12% on the other.
The study proves the variations in the sales graphs using various valid points. One of the major reasons could be the low cost of laser printer toner cartridges and the availability at low prices.
The NPD Group concluded the research by saying “There is no sense of urgency to replace this technology if the incentives are minimal and the products are fully functional.”
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