Eastman Kodak, an iconic company that produced cameras for all types of budget, has finally decided to end its chosen line of business after filing for bankruptcy. Kodak has declared that it will stop manufacturing cameras from now on and will focus on the printing domain. Its specialization in the printing domain would include photo printing and Kodak printers.
"Kodak's strategy has been to improve margins in the capture device business by narrowing our participation in terms of product portfolio, geographies and retail outlets," said Kodak consumer businesses president Pradeep Jotwani.
The decision to discontinue the manufacturing of cameras would help Kodak save more than US$ 100 million in its operation costs. This is indeed a big amount for an organization that has already filed for Chapter 11 bankruptcy.
To earn revenue, Kodak will now focus on increasing the retail-based photo printing services, film businesses as well as desktop inkjet printing.