SMB focus by Xerox® pays off in Romania
As per the claims of printing major Xerox, the company sold 72% more printers and multi-functional office equipment in Romania last year. The company managed to do so by focusing more on small and medium enterprises.
According to Gabriel Pantelimon, Country General Manager Xerox Romania, “For us, SMEs represented an important source of growth, after 14 years when we managed to create a strong portfolio of clients focusing on large local companies and multinationals.”
The company’s turnover increased 15% in 2011 as compared to the year prior to that. Its services segment revenue also increased by 26% as as the company got the services of 15 new clients during the period. "All our business segments- services, equipment, paper and technical support – contributed to the significant growth in turnover in 2011,” Pantelimon added. He also expects a successful 2012.
The market share of Xerox Romania also went up by 12.6% during 2011, 8.5% more than the previous year.